Amazing Selling Machine- Matt Clark, Jason Katzenback
DO NOT SKIP THE WELCOME MODULE!!
This module walks you through everything from the ASM dashboard to the community and valut. Then, it gives you success principles that lay the foundation for crushing it with your store.
From there, it takes you through Amazon Seller Central so you know what you’re up against.
Module 1: Finding the Perfect Product
I geek out hardcore on finding golden products to sell on Amazon FBA. I’m the kind of guy that will analyze product trends in his spare time for fun (I have friends, I promise. Kind of…). So this module was my favorite.
It walks you through finding red hot products, which product categories to explore and which to avoid, ASM product selection criteria, and even patent searching.
Module 2: Evaluating Suppliers and Samples
This was my biggest struggle in the early days of my store. How do you know who to trust? What makes a good supplier? How do I tell a high-quality product from a piece of garbage?
This module contains proven evaluation methods as well contact templates, how to calculate profit margins, and ordering samples. Amazing Selling Machine course is thorough.
Module 3: Ordering Inventory and Creating Your Brand
This module includes:
- How to evaluate a product
- How to order a product
- How to create a brand
- How to create listings that convert
- Designing product packaging
- How to order inventory the right way
Module 4: Building Your Brand Assets
This juicy module Amazing Selling Machine is full of expert branding tips, including how to create your website, your brand’s Facebook page, build a subscriber list, and generate product reviews.
By the end of this module, you’ll know exactly how to set up your brand for growth across the web.
Module 5: The Perfect Product Page
This was the most helpful module Amazing Selling Machine for me in the beginning. I didn’t realize how bad my initial Amazon listings were. Even minor tweaks could easily improve your conversion rates by a few percentage points or more. And that’s HUGE.
Here you’ll learn how to craft the perfect titles for SEO and conversions, how to write bullet points that sell, and how to write a product description the right way. Then it moves on to images, emails, and crafting product pricing for traffic and sales.
Module 6: The Perfect Product Launch
Launching your product the right way can make the difference between millions in profit and, well, not so much. Don’t believe me? Check out this case study.
This module walks you step-by-step through a proper launch. Including, the objectives of a launch, planning, analyzing data to optimize your launch, structuring your campaign, generating reviews, optimizing price, and how to maximize sales and minimize the risk of losing rank if you run out of stock.
Module 7: Advanced Traffic and Marketing Tools
This is where things start to get really advanced. If your store gets to this point, you’re killing it!
The key points Amazing Selling Machine touched on here are next level customer service, how to optimize traffic for conversions, optimizing Amazon ads, split testing, how to run promotions, and building out your team.
I learned a ton from this module about optimizing ads, and it’s made all the difference this past year.
Module 8: Taking Your Business to the Next Level
“We choose to go to the moon in this decade…not because it is easy, but because it is hard” – President Kennedy in reference to his first Amazon FBA store
This module Amazing Selling Machine shows you all of the “secrets” that most other FBA’ers neglect in growing their businesses.
We’re talking about Facebook retargeting, Instagram marketing, building an email list, Google and YouTube ad domination, and working with influencers to bring your brand to millions of people.